Without a unique value proposition, your business is like a needle in a haystack, lost among competitors and struggling to stand out.
Discover and clarify your long-term goals and aspirations to drive your business to growth.
Align on the flows and owners for maximum productivity and profitability.
Define your key differentiators and compete to be unique in the market.
Deliver valuable products that will keep you winning and retaining people.
Discover and clarify your long-term goals and aspirations to drive your business to growth.
Align on the flows and owners for maximum productivity and profitability.
Define your key differentiators and compete to be unique in the market.
Deliver valuable products that will keep you winning and retaining people.
Discover and clarify your long-term goals and aspirations to drive your business to growth.
Align on the flows and owners for maximum productivity and profitability.
Define your key differentiators and compete to be unique in the market.
Deliver valuable products that will keep you winning and retaining people.
The goal is for each of these circles to be in balance with each other, this is when the foundation for scalable and sustainable growth can be achieved. A bias to one circle risks the delivery of great customer and employee experience. The overlaps in each Venn diagram are the KPIs the business should be measuring to achieve scalable growth.
To enable scalable growth we need to assess the current business situation.
• Customer – How big is the market opportunity?
• Product – How well are the product and services differentiated in the market?
• Passion – How much belief from internal and external teams are there in the current products and service?
This free assessment focuses on 3 performance indicators: Growth, Loyalty, and Impact.
We will present the findings via a traffic light score, which drives the next set of actions and priorities. Let’s assess how your business is currently performing.
Click on the Venn diagram on the right to get more insight.
Understanding how big the market opportunity is for a scalable product is key for growth. However, what is critical for scalable growth is the understanding who the core customer is.
A core customer is an individual persona – not a population segment or a market segment or a company – a person who will buy from your business for optimal profit.
How well a business understands their core customer will determine the level of scalable growth that can be achieved.
1. How many of them are there?
2. What problem are you solving?
3. How many competitors are there chasing the same customers?
4. What the competitors are offering to address solving the customer problem?
To develop scalable products or services you need to identify a market need and create a differentiated strategic position in that market to achieve revenue growth.
Product differentiation should not be about focussing on competing against your competitors, but competing to be unique in the marketplace, and driving passion to have an impact.
Passion from leadership and those delivering the products or services is such a key component to success.
1. Are your products and services addressing a ‘market’ problem or unique customer problem?
2. Can your products be scaled without the dependency on Unique Humans working harder and faster?
3. Do your products differentiate you in the market?
Passion is a positive emotion within a business. This is where the leadership team and employees have to believe in the impact of a product and the market opportunity for growth.
Importantly, they believe scalability cannot depend on what is known as ‘unique humans’ working ever harder. Employees believe that the business can hire and resource the growth from scalable products.
This passion for success and the understanding of how it manifests in the everyday interactions with the customer, a key ingredient of driving loyalty.
1. Do our employees believe in our products and services?
2. Is there a shared sense of purpose and motivation within the team?
3. Is the business prepared for the effort that is required to scale?
The growth KPI forms the link between how well the product can scale and meet the needs of the addressable market.
The business is seeing:
• Green – Re-occurring revenue and gross profit growth from scalable products.
• Yellow – ‘Green shoots’ for growth from the introduction of scalable products.
• Red – No products that can scale to meet the market needs.
The loyalty KPI forms the link between the people in your business and the passion for delivering a great experience for the customer.
The business is seeing:
• Green –Re-occurring revenue and gross profit growth driven from teams in all areas of the business.
• Yellow – Teams generating revenues and gross profit is moving beyond Founders and Sales Teams.
• Red – Revenues and gross profit being driven by founders and sales teams only.
The impact KPI forms the link between the development of scalable products and the passion of the people in the business for selling and delivering for the customer.
The business is seeing:
• Green –Sales, Marketing, Delivery, Finance and HR all involved to a relevant level in bringing scalable differentiated products to market.
• Yellow – a methodology being applied to understand the market needs of the products and the skills/abilities in the business to deliver if scale was achieved.
• Red – A small niche group developing products based on the needs of the most recent customer.
All 3 circles balanced with the KPIs green is the aspirational goal.
The result of this balance will be:
1. A great customer experience and a great employee experience.
2. Internal teams passionate about their products
3. Loyal customers who believe the products meet their needs.
4. Sales growth from differentiated products meeting the needs of the market.
To enable scalable growth we need to assess the current business situation.
• Customer – How big is the market opportunity?
• Product – How well are the product and services differentiated in the market?
• Passion – How much belief from internal and external teams are there in the current products and service?
This free assessment focuses on 3 performance indicators: Growth, Loyalty, and Impact.
We will present the findings via a traffic light score, which drives the next set of actions and priorities. Let’s assess how your business is currently performing.
Click on the Venn diagram above to get more insight.
Understanding how big the market opportunity is for a scalable product is key for growth.
However, what is critical for scalable growth is the understanding who the core customer is.
A core customer is an individual persona – not a population segment or a market segment or a company – a person who will buy from your business for optimal profit.
How well a business understands their core customer will determine the level of scalable growth that can be achieved.
1. How many of them are there?
2. What problem are you solving?
3. How many competitors are there chasing the same customers?
4. What the competitors are offering to address solving the customer problem?
To develop scalable products or services you need to identify a market need and create a differentiated strategic position in that market to achieve revenue growth.
Product differentiation should not be about focussing on competing against your competitors, but competing to be unique in the marketplace, and driving passion to have an impact.
Passion from leadership and those delivering the products or services is such a key component to success.
1. Are your products and services addressing a ‘market’ problem or unique customer problem?
2. Can your products be scaled without the dependency on Unique Humans working harder and faster?
3. Do your products differentiate you in the market?
Passion is a positive emotion within a business. This is where the leadership team and employees have to believe in the impact of a product and the market opportunity for growth.
Importantly, they believe scalability cannot depend on what is known as ‘unique humans’ working ever harder. Employees believe that the business can hire and resource the growth from scalable products.
This passion for success and the understanding of how it manifests in the everyday interactions with the customer, a key ingredient of driving loyalty.
1. Do our employees believe in our products and services?
2. Is there a shared sense of purpose and motivation within the team?
3. Is the business prepared for the effort that is required to scale?
The growth KPI forms the link between how well the product can scale and meet the needs of the addressable market.
The business is seeing:
· Green – Re-occurring revenue and gross profit growth from scalable products.
· Yellow – ‘Green shoots’ for growth from the introduction of scalable products.
· Red – No products that can scale to meet the market needs.
The loyalty KPI forms the link between the people in your business and the passion for delivering a great experience for the customer.
The business is seeing:
· Green – Re-occurring revenue and gross profit growth driven from teams in all areas of the business.
· Yellow – Teams generating revenues and gross profit is moving beyond Founders and Sales Teams.
· Red – Revenues and gross profit being driven by founders and sales teams only.
The impact KPI forms the link between the development of scalable products and the passion of the people in the business for selling and delivering for the customer.
The business is seeing:
· Green –Sales, Marketing, Delivery, Finance and HR all involved to a relevant level in bringing scalable differentiated products to market.
· Yellow – a methodology being applied to understand the market needs of the products and the skills/abilities in the business to deliver if scale was achieved.
· Red – A small niche group developing products based on the needs of the most recent customer.
All 3 circles balances with the KPIs green is the aspirational goal.
The result of this balance will be:
1. A great customer experience and a great employee experience.
2. Internal teams passionate about their products.
3. Loyal customers who believe the products meet their needs.
4. Sales growth from differentiated products meeting the needs of the market.
Let's take your business to new heights.
Connect with us and let’s discuss the state of your business. We’ll dive into your situation and help you identify the items that needs to be prioritised to push your business to growth.
Engage in a series of focused sprints with us, so we can craft strategies that will address your business priorities according to the findings of the previous assessment.
Scaling is achieved with a healthy business balance. We’ll help prioritise and address the vital aspects of your business, so you can unlock results and drive growth.
We can help you strike a balance between external and internal components in your company, and align them to reach your business goals.
We work with you to add as much as possible to your customers and employees.
We'll help you set up the ideal strategic framework that will effectively pave the way to your vision.
Get a 360-degree strategy to get your product and service ready to fill the needs of the market.
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by
Phil Gowing
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Phil Gowing
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Phil Gowing
Learn how being driven solely by customer needs can limit your business's scalability. Gain insights into eroding limiting factors & delivering great customer experience.
by
Phil Gowing
Develop scalable products with Go/No-Go methodology. Empower the team to make decisions & create a consistent product story with a Go-to-Market Product Strategy
by
Phil Gowing
Learn about the challenge of scaling businesses dependent on "Unique Humans." Discover how a proactive approach to scaling strategy can help scale businesses.
by
Phil Gowing
Develop scalable products with Go/No-Go methodology. Empower the team to make decisions & create a consistent product story with a Go-to-Market Product Strategy
by
Phil Gowing
Learn about the challenge of scaling businesses dependent on "Unique Humans." Discover how a proactive approach to scaling strategy can help scale businesses.
by
Phil Gowing
Learn how being driven solely by customer needs can limit your business's scalability. Gain insights into eroding limiting factors & delivering great customer experience.
